Few brands in beauty innovation move with the clarity and courage of e.l.f. Beauty. Under chief brand officer Laurie Lam’s leadership, the company has evolved into a purpose-driven powerhouse, using humor, inclusivity, and cultural instinct to reach audiences worldwide.

In this episode of The Speed of Culture, Laurie reveals how community-led marketing, digital-first thinking, and omnichannel growth fuel the brand’s success.

She also shares the leadership philosophies and team dynamics that sustain e.l.f.’s pace of creativity, proving that when purpose, people, and performance align, culture follows naturally.

From viral campaigns to global brand expansion, this conversation captures how modern beauty brands grow by staying true to purpose and pace.

Before joining e.l.f., Laurie spent

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