As NASCAR gears up for the 2026 season, with the Daytona 500 kicking things off on February 15, Dale Earnhardt Jr. is taking center stage in many ways. But here, let’s talk about his marketing-savvy mind, which is suggesting to NASCAR ways to make the upcoming Daytona 500 as big an event as possible.

And Dale Jr. isn’t pointing far to look for ways; he spotted a gem of a word in Kevin Harvick’s recent podcast talks, and that word cuts straight to why teams and fans keep showing up despite the costs. It’s a nod to the raw drive that defines stock car racing, setting the stage for Daytona hype that feels real.

Dale Jr. revives Harvick’s rally cry for NASCAR’s big show

Dale Earnhardt Jr. didn’t hold back on his Dirty Mo Media podcast, echoing Kevin Harvick’s simple yet powerful line from

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