A centrist political organization in Tampa has erected a billboard on Henderson Boulevard calling attention to soaring grocery prices, sparking conversations about economic priorities and government action on affordability.

The Hillsborough Society, a political action committee focused on working-class issues, installed the billboard featuring vegetables and the message "Trumpflation" with a statistic showing vegetable prices up 39%.

"The billboard hits home at grocery prices every week," said Mark Hanisee, executive director of the Hillsborough Society. "When you go to the grocery store, prices are going up and up. Food insecurity is sitting at an all-time high. The food banks can't even handle the capacity for the number of people that need to utilize them."

WATCH: Billboard campaign

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