While most producers stick to known breeds, the Rainsford family from Apsley, Vic, have spent 50 years perfecting one that many wouldn't recognise.

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Their half-century dedication to the dual-purpose Braunvieh, a breed derived from the Swiss Alps, has resulted in a modern, polled, "easy-care" animal that is now turning heads, including at The Land 2026 Beef Spectacular Feedback Trial .

This is thanks to a relentless focus on feed efficiency that Andrew Rainsford says is "what's keeping me in business".

James Rainsford and his father Andrew, started off wi

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