Fashion and beauty retailer Nykaa has introduced Skin Scan, an AI-driven tool on its mobile app that offers users a personalised skin analysis using a selfie. The feature is part of the company’s push to integrate more technology-led experiences into its beauty and skincare categories.

The tool prompts users to take a photo using real-time camera tracking, then analyses up to 15 skin parameters including dark spots, firmness, radiance, pore size, oiliness, hydration, acne, redness, uneven texture and under-eye concerns.

Skin Scan displays the results as a visual map on the user’s photograph, with each concern scored on a scale of one to 100, marked with simple indicators such as “needs attention” or “in good condition.” Users can track these scores over time to monitor changes in their s

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