UGG season is basically a national holiday at this point, and Nordstrom just kicked things off early with a wave of markdowns that make upgrading or gifting way too tempting. The retailer launched its early Black Friday promotion, and UGG is one of the standout brands — complete with discounts up to 40% off on best-selling boots and slippers.

Ascot Loafer Slipper $115 $90

On sale at Nordstrom. Buy Now at Nordstrom

This sale feels especially well-timed because UGG demand always spikes around the holiday season. Pair that with Nordstrom’s huge selection and fast shipping, and you’ve got a gift-worthy shopping moment that’s hard to ignore.

This huge early Black Friday includes best-sellers all at up to 40% off, but they’re already starting to fly off the shelves.

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