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Adverts for three hotel chains and the travel site Booking.com have been banned for misleading consumers about the number of rooms available at the cheapest prices.

The Advertising Standards Authority (ASA) ruled that Booking.com, Accor, Travelodge and Hilton all used “from” price claims for hotel rooms that overstated how many were available at the advertised rate.

Because only a small proportion of rooms were available at the advertised prices across a range of dates, the ASA found the ads to be misleading and banned all four.

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In Booking.com’s case, an ad on May 6 stated “Places to stay in Sheffield – Best Price Guarantee, and further text read “easyHotel Sheffield City Centre From £28”.

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