If you’re a big blinker, a serial eye scrubber, an emotional type prone to tearful outbursts, or just someone who appreciates an elegant, elevated lash game, then pay attention please.

What is tubing mascara?

Tubing mascaras — those especially clever formulas that wrap each and every lash in a flexible polymer cocoon that grips on all day — are stepping out of the niche beauty corner and into the mainstream.

I, for one, never understood why they were niche in the first place, but the story goes that they were a breed once beloved mainly by makeup artists and beauty insiders. These were the types who understood and appreciated the discrete but highly intentional way that they could stretch, lengthen and fan lashes, delivering a finish that is quietly polished, elegant and elevated. T

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