Almost three quarters of 18-27-year-olds said they get their meal inspiration from social media - double the number who use cookbooks, a study has found A quarter would struggle to come up with meal ideas without social media (Image: Getty Images)

A whopping three quarters of Gen Z are turning to social media for their culinary inspiration, a figure that's double the number who still use cookbooks .

Moving away from the traditional sources of inspiration, three quarters of 18–27-year-olds get their recipes from platforms like TikTok and Instagram, reshaping how people plan what to eat.

Two thirds of the 1,000 Gen Z adults surveyed are followers of food content creators on social media. And a whopping four in ten young adults believe influencers to be the most reliable sour

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