There’s a bizarre new influencer morning routine going viral for its intense adherence to ice water face baths. Ashton Hall , an incredibly ripped online fitness coach, has been sharing videos to his 8.7 million Instagram followers where he demonstrates his commitment to dunking his face in a bowl of ice water and lemon slices before his workouts.

The ritual goes like this. Hall wakes up early, grabs a bowl and fills it with a glass of ice before topping it up with a bottle of water and some lemon halves. It’s not just any water, either. This is Saratoga Spring Water, which comes in a deep blue bottle and costs $39.99 (£30.95) for a pack of 12 bottles and promises a “light and creamy” mouthfeel. Then he immerses his entire face in the chilly DIY spa water bath.

In one video detailing “

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