Within days of Beijing’s travel warning against visiting Japan, tourism businesses across the country are already feeling the strain. Tokyo-based East Japan International Travel Service, which relies heavily on Chinese group tours, has reported an 80% loss in bookings for the rest of the year.

“This is a huge loss for us,” said Yu Jinxin, vice president of the company, which caters mainly to travellers from mainland China. The firm’s rapid downturn reflects the broader economic damage Japan now faces as the diplomatic dispute between Tokyo and Beijing deepens.

The travel advisory followed comments by Japanese Prime Minister Sanae Takaichi, who said that a Chinese attack on Taiwan threatening Japan’s survival could trigger a military response. Her remarks provoked strong backlash from Chi

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