Dear Reader,

Have you noticed the quiet but decisive shift that is reshaping India’s credit market? If not, observe any borrower’s financial journey today and you will sense a change that has been building for some time.

Retail customers--especially in metros and rapidly digitising smaller cities--are turning to fintech platforms for everything, from personal loans to quick, small-ticket credit.

No, this is not a temporary drift. This is altering the structure of the retail lending business gradually but surely.

Yes, banks still dominate the broader market, but the edges are wearing thin. For years, banks owned consumer lending through their branch networks, brand recognition and sheer financial heft.

But the new borrower is not swayed by these old advantages. What matters now is sp

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