The festive season begins earlier each year, but for beauty enthusiasts, the real countdown starts now.

Beauty advent calendars are no joke among the makeup and skincare community. In fact, one might go so far as to argue that they’ve become the most important facet of the festive season for some.

One particularly important 25-door delight comes from everyone’s favourite neon-yellow department store, and we’ve finally got the lowdown on what’s inside this year.

That’s right, Selfridges has revealed its 2025 Beauty Advent Calendar – a treasure chest of cult classics, industry favourites, and carefully chosen new discoveries that promise to make December mornings feel decidedly more glamorous. Plus, it’s set to sell out before we even get a whisper of winter, so it pays to join the wa

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