Last month, the Philadelphia Museum of Art announced a rebrand which included a new name — Philadelphia Art Museum — a new logo, and a new visual identity. Though there was some positive response, the reaction to the rebrand was overwhelmingly negative on social media. Imagine a local Cracker Barrel fiasco and you get the idea. The museum’s director, Sasha Suda, was fired within a month, and now Suda’s suing the museum.

(For what it’s worth, I think the name simplification made sense and think the logo is actually the best of the bunch. I have problems with the website ’s theatrics and the nickname, PhAM.)

Suda had been hired in 2022 to help turn around a museum roiled by a sexual harassment controversy and in need of a refresh. But five years after the pandemic, museum attendance has

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