What is the viral ‘53 method’ and why is everyone talking about it?

Makeup lovers are now raving about the viral 53 method , which some claim is a game-changer for contouring your face.

According to beauty lovers on social media, this simple hack requires minimal effort but can have a significant impact when it comes to creating a chiselled jawline and concealing a double chin.

Racking up hundreds of thousands of views on TikTok , influencers are combining their favourite concealer and bronzing cosmetics to pull off this beauty hack and many seem thrilled with the results.

“Wasn’t sure how this would blend or if it would just look like a mess… but honestly? I’m not hating it,” wrote one beauty fan on the social media platform. “The lift and brightness it gave was actually super pretty. Have you tried this yet? I’m curious what you think—hot or n