McDonald’s is confronting a troubling slide in its core customer base, as lower-income diners are pulling back significantly. According to the recent Yahoo Finance article, traffic among lower-income customers has fallen by nearly double digits.

CEO Chris Kempczinski has stated that these customers are either skipping a day part like breakfast or trading down either within the menu or, eating at home.

This is especially significant because McDonald’s has long relied on value-oriented, budget-conscious households.

Now, with those same households feeling squeezed by inflation, slow wage growth and higher living costs, McDonald’s value proposition is under fresh pressure.

The chain may report stable or even modestly positive overall sales, but the underlying customer mix is shifting in

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