The EU executive proposed rolling back key AI and data privacy rules on Wednesday as part of a push to slash red tape and help Europe's high-tech sector catch up with global rivals.

The landmark EU tech rules have faced powerful pushback from the US administration under President Donald Trump -- but also from businesses and governments at home complaining they risk hampering growth.

Brussels denies bowing to outside pressure, but it has vowed to make businesses' lives easier in the 27-nation bloc -- and on Wednesday it unveiled proposals to loosen both its rules on artificial intelligence and data privacy.

Those include:

- giving companies more leeway to access datasets to train AI models like personal data when it is "for legitimate interests"

- giving companies extra time -- up to 1

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