While the mood of the entertainment industry may be less than optimistic, there’s one cog in Hollywood’s wheel that’s still performing, well, beautifully: beauty, both as a lucrative side hustle and as a way to remain relevant in a crowded mediascape. Beauty was one of the biggest stories of 2025, a year in which Kris Jenner’s facelift, Nicole Kidman’s breakup bangs or Sydney Sweeney’s wedding-guest aesthetic turned heads and drove mega chatter on the internet. And despite tariffs and inflation, the beauty sector remains buoyant, on track to hit $450 billion in worldwide sales this year, with the star-led segment — brands fronted or launched by celebrities, like Rhode Beauty, which Hailey Bieber sold for $1 billion in May — driving 8 percent growth in 2025’s first half, according to data f

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