• Three perfume industry professionals shared their best tips for finding a signature scent. • They recommended training your nose to learn what types of scents you gravitate toward. • It's important to test fragrances on both paper and skin, they said.

Earlier this year, the Business of Fashion reported fragrance was among the fastest-growing sectors of the beauty industry in 2024, despite being one of the smallest.

There are many online recommendations and tempting new launches available, but it can be difficult to decide which fragrance to purchase and really make your own.

So, Business Insider asked fragrance brand founders and developers for their best advice on finding your perfect signature scent.

Train your nose

Before entering any fragrance shop, it's important to train y

See Full Page