When Susie Felber’s primary care physician left to start a concierge practice last year, Felber didn’t initially follow her doctor, even though she loved her. Felber felt like she didn’t really understand concierge medicine and assumed she couldn’t afford it.

“The word ‘concierge,’” Felber says, “I just figured I needed a limo to be able to go to concierge medicine.”

Then Felber had a health crisis, and she researched what concierge care would cost and how it worked. She found that after paying an upfront fee, she could see or text her doctor anytime, and her doctor had the time to really dig into her health issues.

“I could say this is a luxury, but it’s my health,” says Felber, who is the co-founder of marketing agency Big Noyes. “I knew what the product was, which wasn’t just more at

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