Marquee Brands is stepping up again — acquiring sock standout Stance , expanding its portfolio to 19 brands and opening up a new set of opportunities for its intellectual property machine.

While Stance is known mostly for its sock business, the brand has expanded into other categories, like T-shirts and underwear, and has been making some key connections in sports and entertainment that could play into the brand management company’s sweet spot.

“You have all these cultural touch points — collaborations with the NBA, with Disney, with Star Wars, with Marvel and Hollywood and entertainment icons,” said Heath Golden, chief executive officer of Marquee, in an interview with WWD.

The brand has linked with Billie Eilish, Dwyane Wade and the Estate of New York artist Jean-Michel Basquiat, b

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