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Perplexity on Wednesday announced it will roll out a free agentic shopping product for U.S. users next week, as consumers ramp up spending for the holiday season.

"The agentic part is the seamless purchase right from the answer," Dmitry Shevelenko, Perplexity's chief business officer, told CNBC in an interview. "Most people want to still do their own research. They want that streamlined and simplified, and so that's the part that is agentic in this launch."

The artificial intelligence startup has partnered with PayPal ahead of the launch, and users will eventually be able to directly purchase items from more than 5,000 merchants through Perplexity's search engine.

Perplexity initially released a shopp

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