Campaigners drove across Brussels on Wednesday with large billboards calling on EU chief Ursula von der Leyen to stand up to US President Donald Trump and Big Tech Nicolas TUCAT

The EU executive proposed rolling back key AI and data privacy rules on Wednesday as part of a push to slash red tape and help Europe's high-tech sector catch up with global rivals.

The landmark EU tech rules have faced powerful pushback from the US administration under President Donald Trump -- but also from businesses and governments at home complaining they risk hampering growth.

Brussels denies bowing to outside pressure, but it has vowed to make businesses' lives easier in the 27-nation bloc and on Wednesday unveiled proposals to change its rules on data protection and delay parts of the AI law.

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