Function Health, a provider of lab testing and other services, announced on Wednesday $298 million in new funding with plans to add artificial intelligence features to help with the interpretation of patient data.

Function’s new fundraise is a reflection of momentum behind a booming wellness industry that the company helped manufacture. Function, based in Austin, Texas, is one of the leading companies marketing preventive care services directly to consumers with emotional advertising that implores watchers to “find out what you’re made of” and that individuals “deserve answers just as unique as they are.” The company’s gospel of self-empowerment has been buttressed in part by co-founder and chief medical officer Mark Hyman’s friendship with health secretary Robert F. Kennedy Jr.

Since F

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