“We put our feet up, we took things for granted,” opined California Gov. Gavin Newsom on July 2, as he signed into law a doubling of the state’s tax incentives for film and TV projects from $330 million to $750 million annually. Now the impact of the move is starting to come into focus: California saw a 10 percent increase year-over-year in shoots in the third quarter, per a report from industry tracker ProdPro shared with The Hollywood Reporter .

Before the state’s advocates congratulate themselves on stemming the filming exodus , it’s worth underscoring that most of California’s biggest competitors saw upticks too. And California’s production spend in the third quarter actually fell 10 percent year-over-year to $1.5 billion, which ProdPro attributes to more indie films shooting in

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