There’s Enough Room For Independent Stores & Chains To Grow Along With Us, Says Niccol There’s Enough Room For Independent Stores & Chains To Grow Along With Us, Says Niccol

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MUMBAI: India is a "key part" of Starbucks' global growth plan, said chairman & CEO Brian Niccol. The American coffeehouse giant will craft spaces and experiences to cater to a diverse set of customers in the Indian market, where it leads in terms of number of stores, ahead of local and global rivals. The strategy is clear - to offer a differentiated and elevated coffee-first experience to Indians for many of whom a cup of branded coffee is still aspirational but where consumers also have the option to choose from new age homegrown competitors such as Blue Tokai Coffee Roasters and Third Wave Coffee. Unde

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