Adobe to acquire Semrush for $1.9 billion in major AI

Adobe has announced plans to acquire Semrush, one of the world’s leading brand visibility and SEO intelligence platforms, in an all-cash deal valued at approximately $1.9 billion. The acquisition, approved by both companies’ boards, will see Adobe pay $12 per share — a nearly 77.5% premium over Semrush’s market price prior to the announcement. The deal is expected to close in the first half of 2026, pending regulatory approval and Semrush shareholder consent. The acquisition marks one of Adobe’s most significant steps yet in expanding its AI-driven marketing cloud. By integrating Semrush into Adobe Experience Cloud, the company aims to merge traditional SEO, brand visibility analytics and emerging generative AI discovery — including how brands appear in large language model (LLM) outp