Former Canadian Olympic snowboarder Ryan Wedding, who has gained infamy as a Mexico -based drug lord, was sanctioned by the United States on Wednesday.

Wedding goes by many nicknames, including “El Jefe,” “Giant,” and “Public Enemy,” as well as descriptors, such as a “modern-day Pablo Escobar.” His descent into crime came soon after he competed in the 2002 Winter Olympics in Salt Lake City, beginning with a marijuana farm before escalating to cocaine. He was first arrested by the U.S. in a 2008 sting, for which he was sentenced to four years in prison. After leaving prison, he moved to Mexico and drastically up-scaled his enterprise with ruthless efficiency, growing it to a network capable of transporting 60 metric tons of cocaine into the U.S. and Canada across the southern border.

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