Letterboxd has long been the discursive mecca where film nerds go to share their online opinions about the movies they’ve watched. Now, however, the platform appears to be trying to transform itself into a place where said nerds can also watch movies, not just talk about them.

On Wednesday, the company announced that it will soon be launching what it calls its “Video Store”—a “film rental platform inside Letterboxd.” As far as can be discerned, this new feature is going to allow users to rent (and watch) movies right out of the Letterboxd interface. The announcement says that it will be compatible with iOS, Android, Apple TV, Android TV, Chromecast, and AirPlay, and notes that other smart TV app integrations are “in the works.”

Just like the video stores of old, this new online “stor

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