Do toddlers need sheet masks? That is, in a nutshell, the debate that took over the beauty industry on social media after actress Shay Mitchell launched Rini. After several days on the receiving end of internet ire, Mitchell finally responded on Wednesday, November 19, during an appearance on the Today show, where the Pretty Little Liars star and lifestyle influencer seemed bewildered by the backlash.

For those unacquainted with the brand, which brings new meaning to the term “anti-aging,” here’s what happened. On November 5, a day before the product’s official launch, Shay Mitchell took to Instagram to share news of the entrepreneurial endeavor with her over 35 million followers. According to the Rini website, the products are designed for children ages three and up. Mitchell created the

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