Jackie Chan isn’t dead — again.

But a viral Facebook image depicting the kung fu movie star lying on a bed fooled thousands of users into believing he was dead last week .

Celebrity death hoaxes have existed for generations, but experts say artificial intelligence has dramatically accelerated the business of creating and spreading them.

AI tools make it easy to generate realistic photos, videos and fake obituaries at scale, turning hoaxes into a cheap and lucrative form of online misinformation. And while the rumors may sound harmless, researchers say they matter because they flood the internet with junk, exploit gaps in platform moderation and leave everyday users unsure of what to trust.

WHAT NEWSDAY FOUND

Celebrity death hoaxes , accelerated by AI, are spreading rapidly online,

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