Questrade founder and CEO Edward Kholodenko in Toronto on Wednesday. Questrade is rolling out 14 new investment tools.

Questrade Financial Group Inc., one of Canada’s longest-standing challengers to the Big Six banks, is launching a suite of new trading products tailored to a growing wave of sophisticated retail traders amid stiff competition from banks and other independent trading platforms.

Founded in 1999, Questrade was one of Canada’s first online trading platforms for retail investors. Now, retail traders have a plethora of platforms to choose from – including from the Big Six banks, with TD Direct Investing and RBC Direct Investing leading the pack in Canada – and its trading sophistication is also growing.

To adapt to this new environment, Questrade is rolling out 14 new investm

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