DECATUR, Ill. (WAND) - As holiday shopping ramps up online and in stores, financial experts warn shoppers to stay alert.

Scammers are becoming increasingly sophisticated, and a single wrong click can put shoppers' personal and financial information at risk.

Jerri Phillips, Senior Vice President and Chief Member Services Officer at Land of Lincoln Credit Union, said she sees more people fall victim every year, often because deals online seem too good to pass up.

"Know what website you're on. That's so important. It may be the most important thing," Phillips said.

She explained that scammers often lure shoppers through social media ads that look legitimate but are designed to steal personal information.

"They see this item that just seems too good to be true. It usually is too good to b

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