Measures includes strict credit card limits and transparency on free entry routes

Omaze among more than 20 leading operators to sign up to the code

People entering prize draw competitions will benefit from stronger protections and greater transparency, as the Government today unveils a new voluntary code for operators.

Prize draws have exploded in popularity in recent years, with 7.4 million adults playing each year across the UK. The market is worth £1.3 billion annually. However, as these draws also offer a free entry route, they do not currently require a licence under the Gambling Act 2005.

In light of this growth, the Government is determined to ensure that players are able to enjoy prize draws safely. This Code establishes a clear set of industry standards which will help provide

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