the 2025 'Word of the Year' and it's "parasocial."

Millions of fans related to Taylor Swift’s confessional lyrics about dating, heartbreak and desire, leading to what psychologists describe as "parasocial" bonds with stars. When Taylor Swift and Travis Kelce announced their engagement, many fans felt a deep connection to the singer and American footballer, even though most had never met them.

The emergence of parasocial relationships with AI bots saw people treat ChatGPT as a confidant, friend or even romantic partner. These led to emotionally meaningful – and in some cases troubling – connections for users, and concerns about the consequences.

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