Why has the AIFF failed to attract any bids for the ISL? Well, they’re just being too greedy as always.

Justice (Retd.) L Nageswara Rao has urged a reset of the All India Football Federation’s (AIFF) commercial game plan, recommending a balance between the federation’s autonomy and the financial realities facing prospective ISL bidders.

In a report submitted to the Supreme Court, the SC-appointed panel, led by Justice Rao, flagged why the AIFF’s recent tender to monetise the ISL drew zero bids, leaving Indian football in limbo.

The Big Sticking Points? Minimal representation for commercial partners in the AIFF’s governing council, a steep minimum guaranteed payment, limited decision-making powers, and tight restrictions on managing or sub-licensing key rights.

Rao noted that the min

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