As Olivier Bron, the chief executive officer of Bloomingdale’s, sees it, the retailer and Burberry are on similar journeys — and they’re coming together in a major way at the store’s 59th Street flagship in Manhattan.

For its holiday campaign, Bloomingdale’s overarching theme is “Happy Together,” which Bron says is quite appropriate given the state of the world and all its turmoil. For the campaign, “We have many activations and partnerships with some of the brands,” such as the Alice + Olivia festive takeover of Bloomingdale’s famed 40 Carrots café and a Canada Goose holiday pop-up, to name just a few.

“But Burberry is actually the main anchor here. Burberry is included in this campaign in a big, big way,” Bron pointed out. And it’s most evident at the Bloomingdale’s 59th Street flags

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