In a major boost to consumer protection in the digital marketplace, 26 leading e-commerce platforms have voluntarily submitted self-declaration letters confirming that they comply with the Guidelines for Prevention and Regulation of Dark Patterns, 2023.

According to the Ministry of Consumer Affairs, Food & Public Distribution, these companies undertook internal self-audits or third-party evaluations to identify, assess, and eliminate any use of dark patterns, deceptive design tactics meant to mislead or manipulate users.

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The list spans multiple sectors, including retail, travel, e-commerce, healthcare, and food delivery.

Platforms such as Page Industries (Jockey, Speedo), William Penn (Sheaffer, Lapis Bard), Curaden India (Curaprox), Duroflex, Milkbasket, Netmeds, Hamleys

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