Gen Z youngsters are under pressure from rising costs of everything from food to housing, as well as competition from artificial intelligence for their jobs. Second-hand clothing platform Vinted provides a useful hedge against those strains, which are prompting them to cut back on $6 lattes and casual meals and could soon be coming for beauty and fast-fashion spending. But a mooted share sale valuing the Lithuania-based company at about €8 billion ($9.2 billion), according to the Financial Times, looks like an expensive play on Gen Z shopping habits.
The National Retail Federation, which represents US retailers, reckons youngsters will continue to spend on goods, particularly as we approach the holiday season. But I’m not so sure. As the costs of things they need increase, there’ll be

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