Smartwatches have reached a stage where year-on-year upgrades feel smaller, slower, and far less dramatic than the early days of wearable tech. The Apple Watch sits right at the centre of this pattern. It remains the gold standard for features, ecosystem integration and ease of use, yet even Apple now appears to be navigating the fine line between genuine innovation and annual iteration. The new Apple Watch Series 11 is the latest example of this shift. At first glance, it looks nearly identical to the Series 10, and even after several days of using both side by side, the differences feel more subtle than Apple’s marketing suggests. That raises an important question for anyone considering an upgrade this year: Do the new additions meaningfully change the experience, or is the Series 11 sim

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