On September 19, 1982, Carnegie Mellon University computer science research assistant professor Scott Fahlman posted a message to the university’s bulletin board software that would later come to shape how people communicate online. His proposal: use :-) and :-( as markers to distinguish jokes from serious comments. While Fahlman describes himself as “the inventor…or at least one of the inventors” of what would later be called the smiley face emoticon , the full story reveals something more interesting than a lone genius moment.

The whole episode started three days earlier when computer scientist Neil Swartz posed a physics problem to colleagues on Carnegie Mellon’s “bboard,” which was an early online message board. The discussion thread had been exploring what happens to objects in

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