Time was, you didn’t look forward to going to the dentist. Even for routine stuff, your highest aspiration would be to get it over as quickly as possible with as little unpleasantness as possible. Most of the procedures seem pretty mechanical, including having the most sensitive bits of your teeth scraped with a metal thing.

That was what I thought before I encountered Anti-Ageing Dentistry at the Nejati clinic in Belgravia, where the founder – it seems wrong to call Brandon Nejati a mere dentist – talks about ‘pampering’. This is where a really expensive luxury spa meets dentistry and it’s the most obvious example of how oral care is changing. Brandon’s wife, Mahsa – they’re from Iran – talks about the Oral Hygiene Treatment Wellbeing Experience as a ‘facial for teeth’. You get the clean

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