As the nation enters the critical 2025 holiday shopping season, civil rights leaders, grassroots organizers, and community members will gather outside Target Headquarters this Thursday, November 20, to call for renewed energy and increased visibility for the ongoing Target boycott. With the shopping season underway, organizers say this is the movement’s most important moment yet and are urging communities to hold the line and keep their dollars away from Target.
Launched in February 2025 after Target abruptly rolled back its Diversity, Equity, and Inclusion (DEI) commitments, the boycott has already reshaped consumer behavior across the country. The boycott’s national founders — Jaylani Hussein, Nekima Levy Armstrong, and Monique Cullars-Doty — emphasize that this holiday season presents

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