Libas announced the launch of Saj Dhaj Ke – Season 2 , the highly anticipated sequel to its wedding campaign. Building on the success of last year, the campaign celebrates the joy, style, and cultural richness of India’s wedding season through curated festive collections and immersive experiences across stores and digital channels.

All flagship stores pan India have been transformed into festive spaces, inspired by marigolds, the quintessential symbol of auspicious beginnings in Indian weddings. From haldi and mehendi to cocktail and wedding day celebrations, Libas offers curated wardrobes for every occasion, designed to make every moment special and stylish.

The campaign is supported by a digital-first strategy, with social media activations, influencer collaborations, and creator

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