BELEM, Brazil (AP) — Fans of K-pop have an intensity that’s turned the music into a global phenomenon. Some are determined to channel that energy into action on climate change.

Their push has been on display at United Nations climate talks in the city of Belem on the edge of the Brazilian Amazon, including costumed protests against fossil fuel funding that featured characters from “KPop Demon Hunters” — currently the most-watched film on Netflix with more than 325 million views.

Meanwhile, panels attended by high-ranking South Korean officials during the talks, known as COP30, strategized on how to mobilize the K-pop fanbase.

“It’s the first time K-pop fans have been introduced on a COP stage — not bands or artists — but fans,” said Cheulhong Kim, director of the Korean Cultural Center

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