Starbucks global CEO Brian Niccol says India has moved to the centre of the coffee giant’s international strategy, calling it one of the company’s fastest-growing markets as it prepares to open its 500th store.
In an exclusive conversation with CNBC-TV18’s Shereen Bhan, Niccol outlines why the Tata partnership remains core to Starbucks’ India bet, why tariffs won’t disrupt its local sourcing model, and how the company is doubling down on premium formats, farmer support and "right store, right place" expansion as it builds India into a long-term growth engine.
What is your outlook for India—particularly regarding growth, store expansion, and potential partnerships?
India is one of our fastest-growing international markets, and we remain committed to growing our portfolio here. In fact, w

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