Three new limited-edition items have been added to Taco Bell’s U.S. menu, which have all been designed by Taco Bell customers.

Taco Bell launched a contest earlier this year that encouraged fans to submit their most creative custom order ideas.

Why It Matters

Taco Bell’s new menu initiative—which garnered over 40,000 custom order submissions—involves direct input from Taco Bell fans, which could make them feel more connected to the brand and encourage increased loyalty and engagement.

What To Know

Taco Bell announced in a statement on Tuesday it’s adding three new fan-designed dishes to its menu under the new "Fan Style Menu,” which was launched earlier this year. Taco Bell fans sent in their order ideas via the Taco Bell app, from July 22 to August 14. The company announced the winni

See Full Page