In May of 2024, Dion Lee made headlines when his eponymous label was placed in voluntary administration in his native Australia by Cue Clothing Company, which owned 70% of the business.The news came as a shock for industry watchers, particularly stateside where Lee had built a robust customer base. In addition to his stores in Australia, Lee had opened a retail destination in Miami in 2023 and was readying a New York flagship. He had shown his fall 2024 collection—what would turn out to be his last for the brand—in Shanghai a month prior to the news. From the outside looking in, everything seemed to be running smoothly. It wasn’t. But now, a year and a half later, Lee is back with a new project.

Today, Lee is launching Haelo (stylized HÆLO), a new label under his creative direction. In th

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