After an 18-month renovation, Chanel will reopen its landmark store on Friday at Shanghai’s Plaza 66 — the epitome of luxury retail in the major Chinese hub.
The boutique, which counts a generous 2,973 square meters, is almost twice the size of its previous space.
The flagship stands out as Chanel ’s first location worldwide that offers the complete ”Chanel ecosystem,“ which encompasses fashion, watches and fine jewelry, Les Ateliers, Les Salons Privé, and beauty and fragrances boutiques.
Chanel originally opened its boutique at Plaza 66 24 years ago, the brand’s first for the Shanghai market.
During the renovation process, boutique operations continued on the fourth floor of Plaza 66.
Officially opening on Saturday, the three-story space includes the French luxury brand’s rea

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