Offering a surprise hit at the box office, even beating out Edgar Wright's The Running Man, the success of the Horsemen in Now You See Me: Now You Don'tis a perplexing case of underserved popularity. The movie does just enough not to dwell on utter mundanity, with a fourth film already in the works. The heist movie series already feels like a "future Transformers," a franchise whose success is oddly peak cinema for a minority in the West and an international hit otherwise. Is this how the Jesse Eisenberg and Woody Harrelson-led franchise achieved box-office success by appealing to global markets? How is it that the many vocal moviegoers touting the film as one of the worst they have ever seen have done little to slow the success of the Now You See Me franchise?

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